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Each autumn, in college towns across the United States, the fervor for football can almost feel religious as students, alumni, families and other fans fill stadiums, rooting for their teams to reach a bowl game and, just maybe, the College Football Playoff National Championship Game on Jan. 20 in Atlanta.
But it’s not just locals with their faces painted in school colors.
College football is transforming college towns into destinations in their own right, as travelers build trips around dropping in to catch a game.