Norwich City's sporting director Stuart Webber has openly admitted to not watching women's football - despite investing in that side of the sport with the club.
Formerly run by volunteers, the Norwich team was formally integrated into the club in February 2022, and that summer, they bought in Flo Allen as general manager.
Allen works with Webber, who has been at Norwich since 2017, but the 39-year-old accepted that he did not watch anything other than men's football, turning to other sports instead of finding out more about female players and teams.
The side play at the FA Women's National League Division One South East level, the fourth tier of women's football, and regularly play their home games at The Nest.