Sporting director Stuart Webber says Norwich's 7-0 Premier League defeat at Chelsea was "disgraceful" and "embarrassing" for the club's fans.
Norwich spent about £50m on players in the summer after being promoted from the Championship.
But they sit bottom of the table on two points from nine games and have not won a top-flight match since March 2020.
"They deserve better than that but it wasn't through lack of work or lack of effort," Webber said.
"Saturday was disgraceful to be honest and embarrassing for our 1,500 supporters, who made that trek early in the morning.