Norwich City has unveiled its first new crest in 50 years following a "digital age" revamp.
The Canaries said the streamlined logo would be easier to use across all its digital, printed and physical branding when launched in June.
It said it had spent two years working with an agency and had spoken to fans.
Norwich Castle will be emblazoned with an illumination of the new badge on Tuesday evening, with the club describing the logo as a "huge moment".
'Utmost care'
Commercial director Sam Jeffery said it was a "real statement of intent for the future".