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Club announces new principal partnership with Vitality

Norwich City FC is delighted to announce a new principal partnership with Vitality, the innovative health, life, car insurance and investment company.

The partnership will see the Vitality brand featured on in-stadium advertising, including LEDs, perimeter boards and media backdrops.

Working with the club as its official wellness partner, Vitality will bring its core purpose, to make people healthier and to enhance and protect their lives, to Norwich City supporters.

Interim commercial director, Sam Jeffery, said: “It’s with huge pride that this new partnership with Vitality is announced today. Vitality is one of the most respected brands in the Premier League and is devoted to promoting wellbeing and healthy living across the nation.