When the conferences heedlessly decided to go through with football despite a pandemic that has never been even close to under control, teams figured that they could invent fantastical safety protocols, do some rudimentary testing, and otherwise pretend that a pandemic was not happening so they could sell television commercials and fundraise from people named Ernest "Dip" Trebuchet III heir to the stick on googly eyes fortune who has a direct line to the university president and has been threatening to come right down there in his town car with googly headlights and kick the offensive coordinator right in the behind.