The NFL on Wednesday defended its recent coverage of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce amid backlash from fans and even Kelce himself, who said the league is "overdoing it" with its attention toward the duo's rumored romance.
Swift has attended the Chiefs' past two games, including their 23-20 win over the New York Jets on Sunday night at MetLife Stadium, which was the most watched Sunday show since the Super Bowl with an average of 27 million TV viewers, according to NBC Sports.
The broadcast featured ads for the forthcoming concert film "Taylor Swift: The Eras Tour" and on several occasions cut to Swift, who cheered on the Chiefs enthusiastically from her luxury box seats, while commentators made references to her song lyrics.