There's no more sure sign of the impending return of college football than the first dispatches of Northwestern media hype products. In 2010, the Wildcat Department of Athletic Aggrandizement peppered Chicagoland with billboards declaring Dan Persa "Chicago's [Big Ten] Heisman Candidate" and sent weights labeled "Persastrong" to the media. In 2013, they built a custom Goalpost On Wheels and traveled to regional news outlets threatening to tie reporters to them and assail them with kicked footballs until they agreed to add Jeff Budzien to the Groza Award watch list. Northwestern promoted the 2014 season with a flurry of pamphlets denouncing unionization.
MINT CONDITION BYCTOM #1
