The recent passing of the name, image, and likeness bill for college athletes has created a whirlwind of new opportunities for both players and companies, as the Supreme Court’s ruling will now allow collegiate athletes to make a profit through promotions and sponsors. Athletes (including myself) have spent these past few days researching the best ways to promote themselves. While this is obviously a huge time for the players themselves, it is provided a new moneymaking avenue for companies, as some have been looking to establish themselves as a sort of middleman between athletes and potential sponsors.
The most popular marketing companies that have been making recent headlines in this field so far are Opendorse, MatchPoint and Dreamfield, as well as a few others.