For the uninitiated, there’s a storied hypothetical that’s been debated among circles of sports junkies for millennia: would you rather watch your favorite team win a championship once in your life, only for the team to never be half-decent again? Or would you opt to see your team contend for championships year in and year out without ever actually watching them hoist a trophy?
There’s no right answer to that question, but it certainly has led to its fair share of heated fights between friends, fans and rivals. But one of the only methods which might make a meaningful contribution to your answer is a case study.