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Despite attendance drop at NIU football games, revenue up thanks to premium seating

DeKALB – For the second consecutive season, the Northern Illinois football team struggled to keep attendance up since the departure of beloved star quarterback Jordan Lynch.

However, for the second consecutive season, Northern Illinois' per-game revenue for football games went up.

It's been thanks to the addition of several premium seating options at Huskie Stadium, most of which have been added since Sean Frazier took over as athletic director in 2013. According to Jay Vickers, Senior Associate Director of Athletics for Sport Administration at Northern Illinois, the premium seating has been invaluable to keep revenue going while the Huskies are one of several college football teams around the country struggling with attendance.