Name, Image and Likeness has truly changed the game for Carolina athletics. Men’s basketball looks like a preseason #1 team in part because all of the players that considered the NBA Draft can make NIL money while staying on campus. Former star quarterback Sam Howell famously repped Bojangles fried chicken, among other deals.
Perhaps most impressive though is the endorsement portfolio, and growing national profile, or rising junior guard Deja Kelly. Kelly, who led the UNC women’s basketball team in points and assists last season, has been known in basketball circles since arriving in Chapel Hill as a McDonald’s All-American and Gatorade Player of the Year for Texas.