When Michael Jordan came onto the hardwood of the Dean Smith Center to announce his brand’s new partnership with UNC football, he made sure to immortalize the moment. The man who had already given us possibly the biggest sports meme of the last two years, in an effort to display his belief in this team, praised the hard work and dedication that Larry Fedora has put into the program. Then, in a display of confidence, he proclaimed that for UNC football, say it with me, “The ceiling is the roof!”
Initial reaction to this turn of phrase was.