Apparently if you’re Michael Jordan, even your mistakes aren’t mistakes.
When the basketball icon walked out to mid-court at halftime of the North Carolina and Duke game last Saturday, it was to announce the partnership between Jordan Brand and the UNC football team.
Nobody knew that he would say something that would resonate far beyond the scope of North Carolina athletics.
When explaining what direction Jordan wanted to see the North Carolina football program go in, he stated that “the ceiling is the roof”.
Below, you can hear the entire speech and the phrase in question can be found at the 4:10 mark.