For Carolina football fans, this past Friday saw a subtle change for the official football team Twitter and Instagram handles.
Tar Heel Football has been changed to UNC Football, aligning the program with the other school sports teams. If you were already following the old handles, no need to worry, you’re still following the accounts. For those scoring at home, the major revenue and Olympic sports now, finally, all have UNC at the beginning of their handle:
- @UNC_Basketball
- @uncwbb
- @UNCmenssoccer
- @uncwomenssoccer
- @UNCMensLacrosse
- @uncwlax
Standardization is great for branding.