CHAPEL HILL, N.C.—Dynamic sports agent and partnerships leader Graham Boone has been named the new Executive Director of Heels4Life, the independent, not-for-profit organization that facilitates Name, Image and Likeness opportunities for Carolina Football student-athletes.
Boone, a Carolina graduate and Morehead-Cain Scholar, will work to extend the reach of Heels4Life by building relationships with business leaders, corporate partners, donors and external constituents interested in NIL opportunities for Tar Heel football players.
"As a lifelong Tar Heel and native North Carolinian, I am extremely grateful and excited for the opportunity to lead Heels4Life,'' Boone said.