I want to show you how the Carolina Family happens.
It was not created in a marketing meeting. It was not picked because it sounds good in a hashtag. It's not part of a recruiting push.
It's just the way things are done around here. The Carolina Family was a way of life before the word hashtag was even invented. That's why it seems authentic, because no one in Chapel Hill is actively trying to create it. It exists. Those who are Tar Heels understand it. That is how it works.