It's not easy to capture the attention of 18 college students, especially 18 college students with as many demands on their time as 18 college students who happen to play basketball for the University of North Carolina.
But as the Tar Heels assembled in a meeting room at a local Target on Wednesday afternoon, the room fell completely silent when Joey Powell addressed the group.
Powell is the executive director of the Me Fine Foundation, a nonprofit that attempts to ease the financial burdens on the caregivers of children who are dealing with a medical crisis. To date, Me Fine has helped over 1,800 families who have received treatment at UNC Children's Hospital, Duke Children's Medical Center, or WakeMed Children's Hospital.