The procession began shortly after 1 p.m. on Sunday, August 24, 1997. Chancellor Michael Hooker and Coach Mack Brown led the way, leaving the dressing room on the east side of Kenan Stadium across the field to the new building on the west. They carried a large wooden box containing a ram-head skeleton with horns painted blue representing the Tar Heel football team's "Bad to the Bone" moniker. Strength coaches Jeff Madden and George Smith pulled the Victory Bell. Andy Griffith's What It Was, Was Football comedy skit wafted through the public address system along with rock hits like Queen's We Are The Champions.