CHAPEL HILL – The University of North Carolina football program recently launched the Bill Koman Game Plan for Success and its new branding initiative, Blueprint 919, to provide football student-athletes the skill set to thrive on and off the field, while providing resources to understand and effectively navigate potential name, image and likeness opportunities that may arise in the future.
"North Carolina is and has been a national brand for a long time," said Carolina head coach Mack Brown. "As the prominence of the football program continues to rise, it's crucial that we're providing resources and guidance so our student-athletes can grow as well-rounded, conscientious men, who also know how to take advantage of their personal brand.