As the name, image and likeness (NIL) landscape in college sports continues to evolve, companies are evolving with it. Charlottesville, VA based activewear company, Rhoback, has agreed to a NIL deal with North Carolina forward Armando Bacot to make him the leading face of their Rhoback U college athlete program. Bacot is considered a "pillar" athlete by Rhoback. (WRAL Sports Fan) Hubert Davis Expects Armando Bacot to Play for UNC at Virginia Tech
North Carolina big man Armando Bacot is expected to play on Sunday at Virginia Tech in the ACC opener for both teams, despite a lingering.
Armando Bacot becomes face of Virginia activewear company's NIL program
