NC State signed a six-year contract extension with Adidas late last year worth almost $39 million in total. That agreement represented a huge increase over NC State’s previous deal, and it also one of the top 15 richest apparel deals college sports, according to Forbes.
That’s impressive, though it’s important to remember that the timing of various deals across major college sports varies widely. Comparing a contract signed in 2015 to one signed in 2010 is not exactly and apples-to-apples evaluation. When the next cycle of negotiations hits—several big-name schools are up for new deals in 2018 or 2019—State is gonna fall down the list.