As NC State fans, we love to see our school represented in a good light. However, before Debbie Yow arrived on the scene and revamped NC State Athletics marketing arm, things were pretty bleak.
NC State Athletics marketing and design were well behind the times when it came to digital strategy and simply missed the mark with just about everything they put out. (It was one reason we decided to start PackInsider.com back in the day. We felt like, if no one was going to create a modern NC State online experience, then we’d at least try.)
That changed 8 years ago when Yow came into the fold.