After the NCAA’s amateurism model was eviscerated by the Supreme Court, and after players everywhere were finally granted the freedom to make money, it was fair to wonder how exactly the NCAA fits into the new landscape.
What purpose does it have, really, if it no longer has any right to enforce cruelty in the name of amateurism? That was a pretty big part of its existence, steadfastly upholding a status quo that has been dismantled. The NCAA probably could have done itself a favor by taking a proactive approach on the NIL subject but instead ran and hid, leaving the leagues and schools to figure that one out by themselves.