Is it the year of the branding change?
It feels that way in North Carolina, where eight major cities or colleges have altered their outward appearance over the past nine months.
Logos are meant to impress, but that hasn’t always worked out as planned. Everyone seems to have an opinion, one way or another, about such branding tactics.
The latest case of that came Tuesday, when N.C. State athletics announced changes to the font it will use for wordmarks starting with the 2018-19 basketball season.