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The NHL's newest club may not enter the 2025-26 NHL season as the Utah Yetis.
The U.S. Patent and Trademark Office rejected the Utah Hockey Club's application for the name, according to KSL's Ryan Miller.
The USPTO cited "likelihood of confusion" with other registered logos, including that of the drinkware and cooler brand YETI, in their Jan. 9 denial, according to Miller.
The Utah Hockey Club says it still expects to take on a new name ahead of its second season in the league.
"We will continue to involve the community in the final stages of the naming and branding process and are fully on track with our plans to announce a permanent name and identity ahead of the 2025-26 NHL season," president of hockey operations Chris Armstrong said in a Thursday statement, per ESPN's Greg Wyshynski.