The internet has revolutionized the way people do business in Kenya. With the growth of e-commerce, Kenyans can now buy and sell goods and services online. This has opened up new opportunities for entrepreneurs and businesses to reach a wider audience and increase their revenue.
The growth of e-commerce in Kenya can be attributed to several factors. One of the main drivers is the increase in internet penetration in the country. According to the Communications Authority of Kenya, the number of internet users in Kenya stood at 43.3 million as of December 2020. This represents a penetration rate of 85.