And the slippery slope begins in the NHL.
A report in Sports Business Daily notes that the league is set to approve placing ads on helmets for next season.
NHL to place ads on helmets
In an effort to recover as much revenue as possible, and by request of the players, ads will be allowed on helmets. At this point, it is believed to be only for this season, but once you open Pandora’s Box it will be hard to close.
From Mark J. Braun of Sports Business Daily:
Sources said that the helmet ads for the upcoming season are primarily designed as a make good for naming rights sponsors and founding-level type partners, subject to league approval.