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The Washington Capitals announced Monday a deal with TikTok to have the social media platform's logo adorn its white road jersey.
TikTok is also the "title sponsor" for the franchise's celebration of its 50th anniversary.
"As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain and interact with fans across all of our Monumental Sports teams, starting with the Capitals 50th Anniversary Celebration this fall," said Jim Van Stone, the president of business operations and COO at Monumental Sports & Entertainment.