We've entered the true dog days of the NHL season, a few weeks removed from the trade-deadline bustle. While some teams are clinching their playoff spots and others are accepting their draft lottery fates, every team still has a few more weeks of regular-season action left.
This means a sort of odd time for NHL players' fashion choices and, on an extremely relevant tangent, teams' social media strategies.
The last thing you want to see right now if you're a Red Wings or a Penguins fan is a photo of someone's outfit. Social media managers are acutely aware of this, and many of them are aware of the demanding—yet substantially more rewarding—months ahead when it comes to personality content.