A well-timed trading deadline addition can be the difference between an early playoff exit and a Stanley Cup banner. Every contender is looking to add, so you better participate in the arm's race.
This trading deadline is particularly important. The Connor Bedard sweepstakes have created a scenario in which a number of teams are, let's say, amenable to losing. At the other end of the spectrum, the Bruins sit atop the standings but there are otherwise a number of teams who are either clear-cut contenders or ready to at least take the next step and show well.
Typically, draft picks are the common currency at the deadline.