Toronto Maple Leafs star Auston Matthews had the top-selling jersey among NHL players for the 2017-18 season, topping last year's leader Sidney Crosby of the Pittsburgh Penguins.
Matthews, 20, was fourth in jersey sales in 2016-17, when he won the Calder Trophy as NHL rookie of the year.
One factor behind Matthews' surging to the top of the charts: Toronto's participation in an outdoor stadium series game against the Washington Capitals, as Matthews was the featured player on those specially-designed white road sweaters. Outdoor games typically increase the sales of players that participate in them.