According to new research report by IMARC Group, titled “Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the Indian lassi market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the Indian lassi market to grow at a CAGR of 21% during 2021-2026. Lassi refers to a sweet or savoury beverage with a thick creamy consistency which is made by churning curd or yogurt. Also known as buttermilk, lassi represents one of the most popular beverages in India, particularly in the northern parts of the country.