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How Utah Hockey Club pulled off iconic first game experience

Related Topics: Eric Schulz

Fire

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SALT LAKE CITY -- Screens are everywhere inside Delta Center. At one point a few of those screens, along with the rich voice of the building's public address announcer, issue a message to fans.

"We remind you to drink responsibly," is the message, and it's a rather common one delivered by teams throughout professional sports.

But then, the in-arena cameras immediately cut to a fan holding a beer. With an orange-red beard and dressed in Carhartt T-shirt, the fan promptly starts chugging and the crowd erupts as each ounce goes down. The cameras then cut to another person.