Artificial intelligence (AI) is revolutionizing the way businesses operate, and the retail industry is no exception. With the help of AI, retailers are now able to provide personalized recommendations to their customers, which is transforming the customer experience.
Personalized recommendations through AI are based on the analysis of customer data, such as purchase history, browsing behavior, and demographic information. This data is then used to create a profile of each customer, which is used to make recommendations that are tailored to their individual preferences.
One of the main benefits of personalized recommendations is that they can help customers discover products that they may not have otherwise found.