“Consistent innovation in the worldwide Variable life Insurance industry, combined with improving living standards, will result in a greater and steeper growth curve. As individuals become more aware of the variety of things available, the Variable life Insurance industry is also growing. The rise of the Variable life Insurance market is acknowledged to be aided by social media influence. A range of business tactics have been used by the major manufacturers to boost sales, including capacity and geographical expansion, R&D and M&A. The entire market is driven by the expansion of the number of e-commerce websites and their mere existence.