For ESPN The Magazine's third annual World Fame 100 issue, we calculated the most famous athletes in sports. For the second year in a row, no hockey players cracked the top 100.
Here's why. First off, to create the list, we started with more than 600 of the biggest names in sports, drawn from 68 countries, then had ESPN's director of analytics, Ben Alamar, rank them based on a formula that took into account three fame factors: endorsement dollars; Google Trend score, which measures how often a name is searched, using Cristiano Ronaldo's score of 100 as a baseline (the higher the better); and social media following.