The NHL announced on Tuesday that Fanatics, its longtime e-commerce and fan apparel partner, will become its new outfitter of on-ice uniforms and authentic jerseys beginning in 2024-25.
As fans, we're accustomed to seeing the Nike swoosh or the Adidas stripes on sports uniforms. But this NHL deal will mark the first time Fanatics branding will be directly on an official player uniform for a professional sports property.
Why did the NHL choose Fanatics? What are the company's plans for player jerseys? What does this mean for some of the innovative designs we've seen under Adidas, like the Reverse Retro collection?