E-commerce analytics software is used to track the performance of online retailers. This software helps the companies to identify its most as well as least performant products, monitor buyer and consumer behaviour, and determining the issues impacting the business. E-commerce analytics tools are used by e-commerce professionals for improving both sales and the customer experience. Also, it can be used by inventory managers for fulfilment and by accountants to track costs and profitability. Moreover, e-commerce analytics software is usually delivered as a standalone solution.
A Latest intelligence report published by AMA Research with title “E-commerce Analytics Software Market Outlook to 2026.