The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Looking forward, the market is expected to exhibit strong growth during 2021-2026, according to the latest report by IMARC Group.
Digital marketing refers to the integration of numerous internet-based platforms and electronic media for promoting several brands, goods, and services. It uses instant messaging (IM), social media platforms, websites, and mobile applications to enhance consumer engagement. Digital marketing is usually conducted through a software that generates reports and analytics, creates landing pages, and performs other promotional activities. The software also helps in reaching the targeted audiences and building brand loyalty.