After becoming the third player in NHL history to score at least 800 career goals, Alex Ovechkin is marketing his pursuit of Wayne Gretzky.
Per ESPN's Emily Kaplan, the Washington Capitals star has trademarked "THE GR8 CHASE" as he goes after the NHL's all-time goals scored record.
Kaplan noted the first phase of Ovechkin's "THE GR8 CHASE" merchandise will be available to fans during Thursday's home game against the Dallas Stars.
"Ovechkin's family was heavily involved in the creation of the logo, as well as the trademark name," Kaplan wrote. "'THE GR8 CHASE' is a triple entendre, alluding to Ovechkin's nickname ('The Great Eight'), Gretzky's nickname ('The Great One') and Ovechkin's chase of history.