Affectiva is a leading provider of emotion recognition technology that uses artificial intelligence (AI) to analyze facial expressions, voice, and other biometrics for various applications. One of the industries that have been revolutionized by Affectiva’s technology is the advertising industry.
Traditionally, advertisers have relied on focus groups and surveys to gauge consumer reactions to their products and services. However, these methods have their limitations, as people may not always be honest or accurate in their responses. Affectiva’s emotion recognition technology provides a more objective and accurate way of measuring consumer emotions and reactions.
By analyzing facial expressions, voice, and other biometrics, Affectiva’s technology can detect emotions such as happiness, sadness, anger, and surprise.