When the Buffalo Bills-Jacksonville Jaguars game from London is streamed free globally by Yahoo on Sunday morning, the commercial breaks will be filled with ads from a roster of familiar companies like Microsoft, Citi and American Express.
Yahoo announced Thursday that more than 30 advertisers would present spots during the game and that the webcast was sold out. It did not reveal the cost of the ads; whether the pricing was similar to what networks charge for games on Sundays and Monday night, or what viewership estimates it made to the advertisers.
The streamed game will have seven to eight fewer minutes of advertising than a traditional television broadcast, said Hans Schroeder, the league’s senior vice president for media strategy, business development and sales.