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Why Are Most NFL Owners Afraid of Creative Coaching Hires?

When the NFL coaching carousel heats up, I often marvel at the gravitational pull of league groupthink.

Imagine for a moment that you’re an owner. Someone worth billions of dollars. Someone who, as I’ve found through my research, can help control a county, state or national government by writing a couple of checks. There are few people on earth who can tell you what to do. Your NFL franchise is a play palace where you and wealthier, more powerful people trade stock tips.

Why do almost all of them play it safe every hire, scared to make a gigantic mistake in front of their billionare friends?