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Who Needs a Super Bowl Ad? Skittles Ups the Ante With a Broadway Musical

Bryan Derballa for The New York Times

For the many who have grumbled that Broadway is too commercial and the very few griping that it isn’t commercial enough, Skittles has a show for you.

On Sunday, just before the Super Bowl, Skittles, the tasty ellipsoid confection, will present “Skittles Commercial: The Broadway Musical.” A half-hour show, with songs by Drew Gasparini (“Smash”) and a book by the playwright Will Eno and the copywriter Nathaniel Lawlor, it will play Town Hall — just once — for a paying audience of 1,500.