NFL Offseason - That certainly is a lot of money, isn't it? The Walton-Penner family ownership group will be purchasing the Denver Broncos from the Bowlen estate for $4.65 billion, a record price for a North American sports franchise. Walmart heir Rob Walton will be the managing partner. The previous record in the NFL was $2.3 billion for the Carolina Panthers in 2018; the previous record in all North American sports was $2.5 billion for the New York Mets in 2020. The Walton family is already involved in the NFL because Stan Kroenke, owner of the Rams, is Walton's cousin by marriage.
Walton Family Buys Broncos for $4.65 Billion
