Even as Brady, the New England Patriots’ quarterback, fights a suspension, the sportswear company is planning to feature him in a new commercial that highlights his training regimen.
“I think personally Tom will have his moment to redeem himself,” Adrienne Lofton, senior vice president for brand marketing at Under Armour, said recently. “There was absolutely no moment where we said we should pull him out of the campaign.”
The 30-second ad, which is set to run during the early part of the National Football League season, is part of a broader campaign that seeks to capture the outsize success that those who endorse Under Armour have enjoyed this year, Brady’s so-called Deflategate challenges notwithstanding.