In addition to the Lombardi Trophy, Tom Brady also brought a massive facelift to the Tampa Bay Buccaneers' merchandise sales.
Fanatics executive chairman Michael Rubin said the arrival of Brady prompted a 1,200 percent increase in sales compared to 2019. The team catapulted from 28th in the league in sales in 2019 to No. 1 this past season, the biggest jump for any franchise in Fanatics history (h/t Jenna Laine of ESPN).
The previous record was held by the Philadelphia Eagles in 2017.
Though Brady was responsible for another record—most jerseys sold in a single season—"a large percentage" of sales came as fans scrambled to get their hands on Buccaneers championship merchandise.