Jay-Z and Roc Nation have pledged $1 million to help support the Players Coalition in its latest campaign, according to TMZ.
The Players Coalition, led by Philadelphia Eagles star Malcolm Jenkins, announced the DJ Dream Fund in honor of DJ Henry, a Pace University football player who was shot and killed by police in 2010:
PlayersCoalitionhttps://t.co/LHDtAi5ALu We are in this together. #EveryonesChild https://t.co/oiXAThnoWq
Roc Nation has helped advertise the public service announcement on social media and other areas.
A newly created "Responsibility Program" will also help the NFL players get the word out with a series of other videos to raise awareness.