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The Rams’ G.M. Does Not Hate Draft Picks

Les Snead built a Super Bowl-winning roster by swapping high draft picks for key starters. His approach spawned copycats and made him an internet meme, but he says drafted players may be key to the future.

“We’ve really been all in since 2017, it wasn’t just last year,” Les Snead, the Rams’ general manager, said about the team’s investment in contending for a championship.Credit...Kyusung Gong/Associated Press

IRVINE, Calif. — Six months ago, as the Los Angeles Rams celebrated winning Super Bowl LVI with the usual parade and pep rally, their top front office executive took a cheeky victory lap of his own.